What message the campaign is trying to communicate

I think the message the campaign is trying to communicate is that it is one of the most amazing films ever made, it seems that because in the media we hear about how many years it took to make, the special effects that have been used and the amount of money it took to make, that we automatically think that it is one of the most amazing films ever made and that we have to see it. I think that because it cost all that money to make, they are trying to build up the hype for this film, so more and more people will pay to go and see the film, and make the film successful and to get back the money that they had spent to make the film in the first place.